ONLINE TUTORIAL: Growth in fan & business relationships
The Alliance of European Hockey Clubs is delighted to invite all clubs and stakeholders to the tutorial: “GROWTH IN FAN AND BUSINESS RELATIONSHIPS” by Juan Fuentes Fernández.
Juan Fuentes Fernández is the LALIGA Delegate to the Nordic countries, responsible for the international expansion of LALIGA and its clubs in these markets. Previously, he held a similar role in the Middle East. He has also co-authored the case study on LALIGA for Harvard Business School alongside two professors. He is also an expert in innovation and an investor in emerging sports.
In addition to on-pitch success, LALIGA has developed an off-pitch strategy focused on key growth verticals:
- Digitalization: Becoming the first football league to achieve 200 million followers.
- International Growth: Establishing delegations and offices in more than 40 countries.
- Diversification: Launching over 10 joint ventures in areas such as sports technology, sports tourism, gaming, and audiovisual production.
- Club Advisory: Providing growth strategies to clubs through a dedicated advisory office.
The seminar will explore these vertical strategies and offer insights into how off-pitch development can complement on-pitch success to create a global, digital, innovative, and socially responsible competition.
This presentation is a must-attend event for club and league executives seeking to expand their organizations across these various verticals. It will take place on Wednesday, 19 February at 10:00 CET.
To prepare for the seminar, we encourage you to explore the Harvard Business School case study: LALIGA—From a Soccer Competition Organizer to a Global Player in the Sports and Entertainment Industry - Working Paper - Faculty & Research - Harvard Business School
This will be the E.H.C. Alliance's fourth online tutorial of 2025, following:
- Oliver Wohak and Robin Schürmann’s “GENERATE A COMPETITIVE EDGE FOR YOUR CLUB - TAP INTO THE POTENTIAL OF DATA” on Thursday. 16 January,
- Angela Lindeberg’s “HOW SDHL BECAME ONE OF THE BEST LEAGUES AGAINST ALL ODDS” on Wednesday, 22 January, and
- P.G. Fahlström's “SUCCESSFUL ELITE ORGANIZATIONS: THEORETICAL PERSPECTIVES AND LESSONS FROM REALITY” on Wednesday, 5 February.
It will be followed by “HOCKEY'S UNTAPPED PLAYBOOK TO SUPERCHARGE GROWTH” by Amy Walsh on Wednesday, 26 February at 13:00 CET
To secure your spot in any of our online tutorials, kindly email European@hockeyclubs.eu.
We look forward to your participation! (It’s free)
